ACR Poker announced that Ebony Kenney and the site are parting ways, ending a long-running Team Pro partnership. The update landed as much of the poker world is locked in on Las Vegas, making it a notable roster change in the middle of peak-season attention.
After many years of valued partnership Ebony Kenney and ACR are parting ways.
ACR Poker (@ACR_POKER)
While ACR's post frames the split respectfully, a departure like this always raises questions for fans about what's next: Will Kenney align with a different operator, focus more on content and coaching, or keep her schedule fully centered on live events? Roster moves also signal how rooms are thinking about brand strategy as the market shifts and new faces emerge.
Kenney has been one of the more visible ambassadors in the online-to-live ecosystem, and ACR has leaned heavily on recognizable personalities to market its tournament schedule and promotions. Losing a familiar representative can change how a brand feels day-to-day on social, even if the room's core offerings remain the same.
For players, the practical takeaway is simple: keep an eye on where Kenney shows up next, and whether the announcement comes with new opportunities like freerolls, series appearances, or fresh content collaborations. If another operator picks her up, that could quickly turn this into a broader story about shifting sponsorship dollars in poker right now.
